How to advertise on OTT platform

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What is OTT?

OTT Advertising is an abbreviation for Over The Top Advertising. OTT Advertising refers to advertising in popular on-demand video and audio platforms. [{ "selector": ".usqex-a", "duration": "500ms", "fill": "forwards", "delay": "2000ms", "keyframes": [ {"offset": 0, "transform": "rotate(-580deg) scale(0.1)", "opacity": "1"}, {"offset": 1, "transform": "rotate(0deg) scale(1)", "opacity": "1"} ] }, { "selector": ".bxrsj-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "rotate(-580deg) scale(0.1)", "opacity": "1"}, {"offset": 1, "transform": "rotate(0deg) scale(1)", "opacity": "1"} ] }, { "selector": ".uwanr-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "transform": "rotate(-580deg) scale(0.1)", "opacity": "1"}, {"offset": 1, "transform": "rotate(0deg) scale(1)", "opacity": "1"} ] }]

Who started OTT advertising in India?

Hotstar is credited with the advent and explosion of OTT Advertising in India. [{ "selector": ".batrd-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 0px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".ukwel-a", "duration": "500ms", "fill": "forwards", "delay": "2000ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 287px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".lnceg-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 55px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".izpqa-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 56px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Rates for OTT advertising are broadly 3 types.

1) CPM (Cost per Thousand) 2) Fixed Price 3) CPC (Cost per Click) [{ "selector": ".oaabm-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 386px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".nrebt-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 483px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

OTT Advertising Options

1) Audio 2) Video 3) Text 4) Audio + Video [{ "selector": ".lulsq-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 379px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".dblgc-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 468px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

Advantages of OTT Advertising

1) High Reach 2) Personalization of Targetting [{ "selector": ".tgrzx-a", "duration": "500ms", "fill": "forwards", "delay": "2000ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 287px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".pfejg-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 57px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".mcbtg-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 57px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Popular OTT Platforms in India

1) Disney+Hotstar 2) Sony Liv 3) Zee5 4) Voot 5) MX Player [{ "selector": ".acpwq-a", "duration": "500ms", "fill": "forwards", "delay": "2000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-14px)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".disez-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-299px)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".cpupx-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-311.5px)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }, { "selector": ".plque-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-274px)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

To know more,
follow the link!

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How to advertise on OTT platform

Click Here

What is OTT?

Who started OTT advertising in India?

Rates for OTT advertising are broadly 3 types.

OTT Advertising Options

Advantages of OTT Advertising

Popular OTT Platforms in India

To know more,
follow the link!

Click Here

How to advertise on OTT platform

Click Here

What is OTT?

Who started OTT advertising in India?

Rates for OTT advertising are broadly 3 types.

OTT Advertising Options

Advantages of OTT Advertising

Popular OTT Platforms in India

To know more,follow the link!

Click Here

To know more,
follow the link!